Pro Mujer believes that health is women’s most precious asset, a key to their wellbeing and success in the home, the workplace and their community.

Grantee Profile

Since the Woodcock Foundation’s earliest days, it has been a core belief that the empowerment of women is a crucial element in any serious effort to end poverty and create a more equitable world. The Pro Mujer women’s development and microfinance network also holds this as a core concept, and they now provide 200,000 of Latin America’s poorest women with financial services and business development training to initiate or improve their small businesses. Of particular note is their emphasis not just on business development but on heath education and access to health services for the women they serve and their families.

About Our Grants

The 2011 general operating grant of $50,000 will be used to help Pro Mujer build its capacity to deliver strong financial services, healthcare, and training that build women’s self-esteem and help them to succeed as entrepreneurs. The funds will support the implementation of Pro Mujer’s 2012-2014 strategic plan, which includes goals of building high-quality customer relationships and services, expanding outreach with a focus on Mexico and Peru, and implementing a pan-regional communications and public relations strategy. Underlying this strategy is an effort to reinforce Pro Mujer’s value proposition as an international development organization focused on women’s needs by continually evaluating and improving its services in a way that complements and supports the specific and changing needs of women, and empowers them to create a better future for themselves and their children.